Your guide to surviving and thriving in the modern attention economy. Hosted by Claire Coady, a marketing expert who has advised governments and global brands on how to win the battle for attention, and James Wickham, a former BBC journalist who has spent a career inside the 24-hour news machine. They talk about the players fighting for your focus – from the algorithms optimising your feeds to the ad tech and brand strategies that keep you scrolling. And about how to fight back - with digital wellbeing, media literacy, and practical mental health tools to help you build resilience against distraction and burnout. Whether you want to understand the creator economy, manage your screen time, or simply reclaim your mind from big tech, join them to learn how to pay attention to what matters most. New episodes each Tuesday, wherever you get your podcasts.
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